The challenge. Elmo was launching something the world had never road-legally seen: a rental car with no keys - and, when needed, no one behind the wheel. It needed a brand as effortless and futuristic as the idea, reassuring for everyday drivers and credible for regulators and investors.

The approach. We built Elmo’s complete brand world - brand strategy and identity, the booking app, the website and the advertising campaigns - a system as smooth and effortless as pressing “go”.

The outcome. The remote-driven car was just one part of the rental service - but it went on to take over the whole brand. Today Elmo is a global teledriving pioneer, on the streets of Paris, Berlin, Helsinki, Los Angeles and beyond. The brand we built for a Tallinn car-rental startup now travels the world.