SAAREMAA EHTNE

Branding

WEBSITE

EHTNE: Brand Refresh & Digital Experience

EHTNE underwent a thoughtful and strategic rebranding process aimed at modernizing its identity while staying true to its core values. Our work focused on updating the logo, enhancing visual guidelines, and building a responsive website for an improved digital presence.

 

The Challenge

EHTNE needed a refreshed identity that would maintain its authenticity while appealing to a broader, contemporary audience. The challenge was to create a cohesive visual language that worked seamlessly across online platforms, marketing materials, and mobile devices.

 

The Solution

We started by conducting a thorough logo analysis, refining the existing design to achieve a more polished and contemporary look. The updated color palette retained the brand’s essence but introduced vibrant, complementary shades to enhance its appeal across various media.
Online guidelines were established to ensure consistency across all brand touchpoints, from printed materials to digital platforms.
The new responsive website was meticulously designed to provide an intuitive and engaging experience on both mobile and desktop, reflecting EHTNE’s refreshed identity with elegance and precision.

 

Digital Experience

The website’s clean layout, seamless navigation, and mobile-first approach ensure that users enjoy a cohesive experience whether browsing on desktop or smartphone.
Every aspect of the web design was crafted to showcase EHTNE’s unique identity and provide clear, accessible information to all users.

 

The Result

The result is a refined and consistent brand ecosystem that effectively communicates EHTNE’s identity across all channels, enhancing its appeal to a modern audience while preserving its original essence.

Picture of Hanna Jõers
Hanna Jõers

Art Director