Terminal Records & Bar: Brand Identity & Digital Experience

Terminal Records & Bar represents the perfect fusion of vinyl culture and social gathering space. Our comprehensive branding and digital strategy created a distinctive identity that resonates with music enthusiasts while establishing Terminal as a vibrant community hub.

The Challenge

Terminal needed a brand identity that would capture the nostalgic essence of record collecting while feeling contemporary and inviting to a diverse audience. The identity system had to work seamlessly across physical spaces, merchandise, and digital platforms.

The Solution

We developed a versatile visual language centered around a script logotype encased in colorful circular badges. The palette of vibrant reds, blues, yellows, and teals creates instant recognition while allowing for playful applications across various touchpoints.

The storefront design features an eye-catching window display with overlapping logo variations, creating an Instagram-worthy façade that draws curious passersby inside. Inside, the brand elements continue throughout the space, reinforcing Terminal’s identity at every customer touchpoint.

Digital Experience

The responsive website translates Terminal’s physical charm into a seamless digital experience. Users can explore the record catalog, upcoming events, and bar offerings through an intuitive interface that maintains the brand’s personality. The custom web design ensures Terminal’s unique character remains consistent whether customers engage in-store or online.

The result is a cohesive brand ecosystem that has helped establish Terminal as a beloved destination for music discovery and community connection.