BRAND GARDEN / SELF-INITIATED · BRAND IDENTITY
Brand Garden — the story we told ourselves first
Before we could grow anyone else's brand, we had to plant our own. A complete identity for Brand Garden — logo, brand world, merch, website and the small things like business cards — built on the very idea we sell: lead with a story.
A creative agency for story-led brands — starting with its own.
The challenge. An agency's own brand is the hardest brief there is: no client to blame, nowhere to hide, and it has to prove everything you promise.
The approach. We built the brand around a single image — a garden that grows in the dark. An ornate, gothic blackletter wordmark sits on a near-black canvas, cut through with one electric botanical green. A faintly baroque, botanical mood — ripe fruit, deep shadow, a hand reaching in — gives it warmth without losing the edge.
The outcome. One coherent world that stretches from a business card to brandgarden.ee — logo, identity system, merch and website, all speaking the same confident, story-first language.
Gallery
“We tell every client their brand needs a story. This is ours.”
— Hanna, Brand GardenResults