GORGO / BRANDING · PRODUCT DESIGN
Gorgo - we brought a legend back to life
Gorgo is a legendary Estonian underground rock band, born in the 1980s and scattered by Soviet conscription before reuniting. We brought their story back to life across a full vinyl, CD and merch identity - a year in the making.
From sleeve to spin - every detail echoes the band’s raw, defiant spirit.
The challenge. Gorgo’s catalogue had never had a cohesive visual identity. Their turbulent history - formed in the 1980s, broken up by Soviet conscription, then reunited - needed artwork as raw and defiant as their sound.
The approach. We drew on Medusa-inspired imagery - danger and beauty entwined - and built a system across vinyl sleeves, CD packaging and merch. Textures, shadows and detail echo the band’s themes of struggle and triumph.
The outcome. One cohesive identity that captures Gorgo’s bold style and turbulent legacy - now spinning on turntables and heard on radio.
Gallery
On live radio, the cover was praised - thought seriously cool, Gorgo’s gaze hypnotic - and right away the question: where can I get one myself?
- Tre RaadioResults