MOTORCITY / BRANDING · IDENTITY · CAMPAIGN
Motorcity - we pressed boost, and built a city
Motorcity is the first indoor karting arena running fully electric karts. We hit the boost button together - and six months later the whole electric identity was ready, from logo to racing suits to the karts themselves.
From concept to racing jumpsuit - every touchpoint runs on high-octane energy.
The challenge. Motorcity was launching something the country had never seen: a fully electric indoor karting arena. It needed a brand as fast, clean and electric as the karts - instantly recognisable from the racetrack to the racing suit.
The approach. We built a complete visual identity around a sleek hexagonal mark and pure high-octane energy, then grew it into a whole world - advertising and promotional banners, hoodies and racing suits, the karts and the track barriers, business cards, digital interfaces, and the fashion of the motorcitizens themselves.
The outcome. One coherent, adrenaline-charged brand that lives across every touchpoint - a whole city you can feel the moment you press the throttle.
Gallery
“From the first spark to the finish line - we designed a whole city to race in.”
- Brand Garden × 021 × MotorcityResults