TERMINAL / BRAND IDENTITY · WEB · INTERIOR & EXTERIOR · MERCH
Terminal
A record store that’s also a bar - vinyl, CDs and merch on one side, drinks and live events on the other. One of Estonia’s most unusual concepts, given a full 360° identity built around a single idea: the record.

One idea, spun 360°
The concept. Terminal is two worlds under one roof - a record store selling vinyl, CDs and merch, and a bar that pours drinks and hosts events. A genuinely rare idea, and one that needed an identity flexible enough to live on a record sleeve, a cocktail menu, a wall and a gig poster all at once.
The mark. We began the logo in the summer of 2019, and from the very first sketch one thing was certain: it had to be circular - a nod to the vinyl record itself. Inspired by a 1955-56 Panama logo the owner loved, we drew “Terminal” as a single flowing line wrapped inside a ring, in a warm retro palette. The first complete visual identity was finished in May 2020, and the Terminal bar opened its doors that June.
360°. From there we built everything a records-bar needs: two websites - terminal.ee for the store and baar.terminal.ee for the bar - plus interior and exterior graphics, menus, event artwork and merch. One coherent world, from the shelf to the stage.
Gallery
“A-side: a vinyl shop. B-side: a bar. One record, two sides.”
- Brand Garden × TerminalResults