021 / BRAND IDENTITY · SOFTWARE
021
Branding for our long-time collaboration partner: 021, a software studio named after the hardest move in any product, zero to one. Getting from nothing to a first working something is the step they help clients take, and the whole identity is built on that idea.
From zero to one
The idea. 021, read “zero to one”, takes its name from the hardest step in building anything: getting from nothing to a first working version. That leap is exactly what this software studio helps its clients make, so the whole brand leans on it.
Digital, made tangible. Software is invisible, so we gave it weight. Shadows and textures run through the identity, turning something purely digital into something you can almost touch. The palette keeps a gamer energy: electric indigo against a sharp lime green, dark and vivid at once.
The work. In 2021 we shaped the full visual identity for 021, the developers behind projects like AS Groupe. From tablet and phone screens to a tote and a tee, the system carries a small studio with big ambitions.
Gallery
“Zero to one: the hardest step in any product, and the whole idea behind a brand.”
- Brand Garden × 021Results