The brand. Lumiorav is Estonia’s first magnesium water: pure Estonian spring water with well-absorbed magnesium, made to lift the minds and bodies of everyone from students to athletes to the sauna crowd. Created in 2019, it reached bottled form in 2020 and has since collected Best Estonian Drink golds.

Our part. We built almost the entire visual world around it, everything except the logo. That meant inventing the brand’s snow-squirrel character and designing the shape of the bottle itself, then carrying that look across the range.

Beyond the shelf. We also helped Lumiorav grow: sponsor presentation decks, advertising films and the website at lumiorav.ee. One small, spirited brand, given a big personality. Today it is sold all across Estonia and familiar to just about everyone.